Kylie Kylie Kylie! At a science museum? Geek heaven!

Recently I've been moonlighting on some other blogs, and well, a little bit of work is starting to pay off. One of the little perks is being able to attend certain events, and last night I lucked out and attended the H&M Shanghai launch party at Shanghai's Science and Technology Museum (SSTM).

The SSTM is massive building, and when I first thought that a party was going to be held there, I wasn't really thinking that it would be big. Maybe, it would be tucked into some kind of atrium somewhere. I was very wrong. At least 500 people mingled in the main atrium of the museum in a glammed-out, sparkled piece of disco inspired decor. Press reports say a lot more about the event. IMHO, 99% of the people weren't really there to enjoy the launch of one of the world's most prominent fashion label, H&M (unflatteringly monikered "the IKEA of fashion"). They were there for H&M's guest, Kylie Minogue. As I am apparently the unofficial President of the Kylie fan club (WTF?!) I just had to be there.

And, as you can see, I took a heap of photos. Unfortunately, Lin couldn't join me for the evening, so she spent an evening with Brad Pitt just to make sure the books were balanced on the celebrity ledger. The night was super glam, the highlight was the 10 or so minute performance by Ms. Minogue followed by the mandatory fireworks display above the Museum square.

I was accompanied by fellow iist Helene, and together we watched the marvel that is a celebrity event. We managed to catch a word with H&M designer, Margareta van den Bosch. I don't think she was so impressed by our questions, as she almost immediately entered the glazed-over repetitive question response spiel that she had probably honed over a number of years. The most interesting questions I had were about marketing, and she pretty much fobbed those off. Although she did state that at least fashion-wise, H&M wasn't going to do anything special for China in terms of styles or size, so maybe that means expats like me might have another off-the-rack option to shop at rather than Zara.

I like perks.